12/17/2023 0 Comments Rip curl wetsuits![]() Therefore, we will have to increase our prices while maintaining a consistent price structure. Indeed, since the health crisis and as in all sectors, the prices of raw materials and transport have increased, we will not be able to escape this. Is there a sweetspot as far as winter wetty prices? On that matter, is an increase of the retail price to be expected due to the costs of materials/shipping? Always looking, Rip curl the brand of the search is also the search of innovation and we want to continue to be the brand made by surfers for surfers. 2021 was a good year for Rip Curl, innovations are still to coming, as we seek to improve the technicality of our wetsuits to satisfy our customers. Our latest bio based material lately on the dawn patrol performance will be available on our dawn patrol warmth and Omega. But for winter 2022, our main focus will be be on expanding our “made with sustainability in mind” wetsuit’s range. Getting really close to releasing some of those. We have a range of different research projects in the pot at the moment. Which allowed us to keep launching new technology and refreshing the range each season. One of the main reasons is simply that we are the only brand who owns our own R&D lab and manufacturing facilities. Despite these challenges, we can be proud to say that the summer 2022 sales tour was a success. This represents a real challenge for all wetsuit’s brands, both in terms of production management and product development. It has never been so strong and especially with such rapid growth. Finally, the best-selling and marketed entry system is the Chest Zip.Īfter a couple years spent coping with the storm, will 2022 be the year of progression with innovations aplenty?Īs everybody knows, the wetsuit’s world is facing an incredibly high demand. It doesn’t have the quick drying properties of the flash lining, but because of its shape with long channels, while wearing your wetsuit, the compression will trap air against your skin and therefore increase the insulation and increase the warmth compared to a non-lined wetsuits.Our bestsellers remain the dawn patrol 4/3 warmth, the hooded suit depends on how you want the wetsuit to be used. The E-bomb, in the top of the range of our wetsuits, with the E6 neoprene 100% lined with our superstrech E6 Thermolining, this allows an incomparable wetsuit flexibility. Available for both Women and Men in Zip Free, and as an addition to the next winter range it will be available also for Men in Back Zip. Regarding the European market, the pinackle wetsuit for this winter will be:Į- bomb : The E-Bomb featuring 100% of our super stretch E6 Thermoling. Interviewee: Léa Duquay – Assistant head of product, Wetsuits departmentĪs far as the European market is concerned, which categories among winter wetsuits are on the rise, which ones are fading? (top end vs entry level, supple 4/3 vs hooded armor, backzip vs chest zips…) Retail Buyers Guide: Wetsuits F/W 2022 Retail Buyer’s Guide
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